I found a place in typepad where you can actually see what your google rank is for people that have searched for topics relating to your blogs. If you go to the 'control panel' tab then the 'stats' sub-tab, you will come to a screen that will show you all of the recent websites (like google) that have referrenced you. I just thought this was pretty interesting since it allows you to actually see first hand how blogging can attract people searching the internet to your site without doing any work. Take a look at it, its kinda neat.